ServicesImproving your SEO performance as well as increasing your clients dwell time is a major challenge for modern digital marketing. FSL Manager helps you to boost both to achieve higher conversion rates.
We will be happy to advise you on the details.
Improve your client’s user experience by providing seamlessly integrated, interactive fund data on your website. Fund websites using the FSL Manager API Integration load up to 100% faster than classical Iframe(i) integrations.
Optimizing your website for search engines is a key factor in your digital marketing success. Top positions in search engine result pages (SERPs) can make costly advertising obsolete. The API based architecture of FSL Managers supports your OnPage SEO by design.
Usability & Accessibility Modern search engines are very good with detecting usability and accessibility levels. FSL Manager does not negatively interfere with your existing Templates.
The possibility to provide individualized content is a core element in FSL Manager’s product design. FSL Manager Templates can be individualized based on the following metadata of your end user:
This allows you to easily adjust content for aimed target group marketing and to fulfill regulatory requirements in your different target markets.
The API-based approach of FSL Manager allows fund content to be seamlessly integrated. Additional scrollbars, design inconsistencies and issues with responsiveness are no longer present.
FSL Manager does not rely on the classic Iframe method to add content to your website. Instead, it delivers (structured) data via interfaces. These deliveries are imported through your website/CMS and from there on treated as local content. This allows you to easily reuse the existing design definitions of your website, which comes with many advantages:
Your existing search functionality can easily be extended to include the fund content.
Modern requirements for responsiveness (mobile optimization), usability and accessibility (like WCAG 2.0) can easily be fulfilled. The seamless integration of raw data as well as the clean structure of provided HTML Templates allows you to stick to your websites level of implementation.
The do-it-yourself (DIY) template building and configuration approach of FSL Manager allows easy-to-learn, rapid content development. This includes:
FSL Manager is the solution your digital agency will ask for. While interfering as less as possible with your design, accessibility and user flow, it offers everything you need to materialize your business requirements.
The big picture of a fully automated fund data integration into your website, app or tool is shown below.
FSL Manager is built to provide each client with tailor-made content. This allows you to accomplish marketing goals as well as regulatory requirements.
The typical user flow of fund websites allows you to collect information about your visitor, which then can be used to individualize the fund content in your website.
As a result of the user navigating through your website or using your app, metadata is collected which will then be sent to FSL Manager to request the appropriate content. This metadata is called “parameters for API requests”.
Investor countrySwitzerlandLanguageGermanInvestor typePrivate investorFund (ISIN)Fund CPageKey data
After a content request to FSL Manager has been triggered with the collected parameters, the service generates the output for the specific page (e.g., key data) that was requested.
As first step in the content generation process FSL Manager picks the specific template which was assigned for the parameter’s investor country and investor type. This allows you to work with entirely different templates on a per target group level.
Our team has years of industry experience to help you through the entire regulatory compliance software procurement process – from A to Z.
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